Summer 2011

Campaign in Washington D.C.

A full-page advertisement in the daily newspaper Politico caught the attention of 32,000 readers in Washington D.C., the capital of the United States. Subject: TenCate DefenderTM M, the flame-resistant fabric that offers American troops the best protection from burn injuries caused by roadside bombs.

The advertisement – just like two earlier communications – was part of a campaign to educate policy- and decision-makers on the importance of giving troops the best protection, while supporting employment in the U.S. and saving the American military millions of dollars.

Blue fabric (Tecawork Blue 65287)