TenCate at the Farnborough International Airshow
From 9 to 15 July, TenCate Advanced Composites staffed a stand at the Farnborough International Airshow in England. Through this form of end-user marketing it wants to present itself more emphatically as an important player in the value chain.
The Farnborough International Airshow is a seven-day trade exhibition for the military and commercial aerospace sector, and it attracted systems suppliers (tier 1), suppliers of parts and components (tiers 2 and 3), engineering companies, motor manufacturers such as Rolls Royce, and aircraft manufacturers (OEMs) such as Boeing and Airbus. This is the platform where the latest technological developments are showcased, useful contacts are made or maintained, and aeroplanes and helicopters are ordered and sold.
More and more frequently composite materials from TenCate are being qualified for, and applied in new aircraft programmes and so-called mid-life updates. From the marketing technical perspective, these are important stages, as Frank Meurs (corporate director TenCate Advanced Composites EMEA) explains. ‘The basic structure of an aeroplane without modification gives thirty to forty years’ service. A redesign takes place once every twelve to thirteen years. In the case of the Boeing 777, over ten key changes are now being investigated, including a wing structure reinforced with carbon fibre and greater horizontal stabilization. The latter would mean more weight, so it would be better to replace traditional materials with our composites.'
‘This is the place where all the end-users in the aerospace market congregate − the place for end-user marketing,’ says Dave Clarke (corporate director TenCate Advanced Composites worldwide). ‘And we want to be seen as an important part of the value chain by end-users too. To gain a good feeling and a good idea of what is happening in the market, you have to see the latest developments and aircraft. Standing just meters away from the Airbus A380 and Boeing 787 and looking at the wing leading edge and radome respectively − the sections made of our material − makes you feel proud.’
Qatar Airways showed its first Boeing 787 Dreamliner at Farnborough