TenCate Grass enjoys a leading position worldwide in technology and market share Less maintenance, reduced water use, the performance (characteristics) and the lasting green appearance are for customers and end-users the main reasons for acquiring synthetic turf fields.
Through end-user marketing, they become acquainted with the characteristics and advantages of TenCate components and the importance of the system approach.
To improve and preserve sport-technical characteristics, TenCate is focusing on the whole system structure to an increasing extent. That’s why cooperation and integration are being pursued within the value chain.
When it comes to sport, players (clubs), sports associations and owners (such as municipalities) of sports fields and stadiums are considered the end-users. In the world of football, the municipality, a foundation or a project developer is frequently the owner of the field, whereas in the case of hockey this is often the club itself.
In the landscaping market, the end-users are the owners of the terrain (parks, airfields, railways, gardens) where the synthetic turf is installed. Pictured is the parc at Hyatt Henderson (Nevada, USA).
Architects and engineers have also been approached for both markets. They are often those who draw up specifications and form an important link between TenCate and the end-user.
Synthetic turf pitches at Florida State University (USA)
Quality awareness has grown particularly in the sports markets of the United States and Europe. Yet often end-users still lack sufficient quality awareness. That’s why a great deal is being invested in informing end-users of the advantages and specifications of synthetic turf. This happens, for example, at trade fairs and seminars for sports associations, installers and end-users, while general information on synthetic turf components and systems is provided via the website and mailing campaigns.