Winter 2016

Taking the following step in our communication

‘This is a special publication: it is the final edition of txtures.  

Through the pages of 52 volumes, we have kept you informed on the development and manufacture of our materials and systems and on their application worldwide. Times change and so does our way of communication. TenCate is engaged in the transition from analogue to digitally driven communication, with ever more interactive resources. With effect from 2017, the market groups will place a premium on information gathering concerning their activities by employees and other interested parties themselves. New, digital newsletters, websites and social media will play a key role in this communication.  

txtures has undergone a radical transformation – particularly since the turn of the millennium. Over time, the monochrome staff newsletter for the employees of a company operating in the Netherlands has evolved into an attractively designed quarterly magazine (in printed form, on the website, and in English as an app) for everyone across the world involved with the internationally active material technology group: end user, customer, supplier, employee and others. 

In the course of the years, many positive reactions have come our way from readers inside and outside the company.
One would praise the variation in articles and topics, another applauded the careful use of language, yet a third simply proclaimed it ‘A success!’. Colleagues spoke of ‘very beautiful graphic content’ and ‘good, clear, concise editing’ or stressed the importance of txtures as a ‘strong marketing instrument’ at trade fairs and in talks with customers. Everything has been focused on setting before you a well-balanced magazine at corporate level, of high quality in terms of content and editing. And so, in this last edition each of our six market groups is represented. 

We hope to have contributed to increasing for many the sense of connection with the company TenCate.  Now it is time for the following step.

The editor expresses the hope and expectation that the 52 volumes of txtures will inspire the market groups with an attractive means of continuing to channel their communication.’  

Coen Heldeweg, editor corporate communication

Blue fabric (Tecawork Blue 65287)