TenCate Grass: developments 2013
TenCate Grass has closed off the first nine months of 2013 on a positive note, and the prospects for sales development in the rest of the year are favourable. Synthetic turf is experiencing strong growth and the reasons for this are higher playability and savings in water consumption, fertilizers and maintenance. Increasingly synthetic turf is approaching natural grass in terms of playing characteristics, appearance and perception. Improved capacity utilization and cost savings will contribute positively to further profit recovery.
In 2012 falling sales of synthetic turf were still reported in the European sports market, mainly because of poor demand in Southern Europe. Despite a market that has remained more or less unchanged, in 2013 TenCate Grass has managed to increase its market share in grass fibres in Europe. While Northern Europe is remaining reasonably stable, the market in Eastern Europe is growing. Since the beginning of the year the lines in Nijverdal (grass fibres and backing) and Dubai have been well filled. Because of the long extended winter, the downstream activities only got into their stride in the middle of June. Afterwards a large number of orders could be recorded. And here the tender awarded by the Coöperatie Eerste Divisie for laying high-grade synthetic turf fields for the Jupiler League played a significant role. All in all, as far as Europe is concerned, the year can close with a good result.
Landscaping project in Riyadh
In Turkey there is a strong increase in demand for synthetic turf for sports and landscaping projects. Turkey-based customers of TenCate such as Hatko and Nurtec market the end product in fast-growing regions such as the Middle East, North Africa (Morocco, Libya) and India. TenCate Grass is currently building an extensive dealer network for synthetic turf yarns and systems in North and South America.
Synthetic turf is experiencing strong growth and the underlying reasons are higher playability (intensive use the whole year through) and savings in water consumption and fertilizers in comparison with living or natural grass. Furthermore it requires less maintenance. Synthetic turf that is woven from one kind of material is recyclable. The value proposition of TenCate for synthetic turf solutions therefore lies to an important extent in ease and sustainability. It is true that the installation of a synthetic turf field (including substrate) is more expensive than laying natural grass, but after two or three years synthetic turf is cheaper because of the many playing hours and lower maintenance costs. The lifespan of the substrate is two to three times as long as that of the superstructure.
The new synthetic turf system in Kyocera Stadium (The Hague)
Synthetic turf yarns from TenCate are UV-resistant for longer and meet the highest standards. They contain no lead or cadmium. TenCate Grass uses pure raw materials that are allowed by national and international rules and legislation.
Increasingly synthetic turf is approaching natural grass in terms of playing characteristics, appearance and perception. This is thanks partly to the texturing process, which gives synthetic grass fibres at the bottom of the carpet a ‘curl’. In 2012 considerable investment was made in the texturing capacity of Dayton and Nijverdal and, with an eye on the growing market share in landscaping, this capacity will be further extended before long. The Hockey World Cup in 2014 will be played on textured synthetic turf pitches (GreenFields® TX). Dubai too, which is more focused on volume production, will have texturing machines at its disposal by the end of 2013.