Spring 2010

TenCate Outdoor Fabrics presented new house style

A new house style, a glossy brochure, a renovated website, own showcards, banners and labels – all part and parcel of the end-user approach that has been followed by TenCate Outdoor Fabrics for quite some time now. The new house style and the new promotional materials were recently presented to dealers at the Caravana exhibition.

Nearly all the manufacturers process TenCate fabrics in their tents. And for those major players who wish to distinguish themselves from other manufacturers, TenCate Outdoor Fabrics develops specific weaving patterns and wall qualities, with the TenCate All Season Design Line serving as the basis. These qualities are made from polyvinyl alcohol (PVA) fibre in combination with polyester. Just like cotton, PVA absorbs moisture and thus delays the onset of condensation, while the polyester fibre ensures high tensile strength. The microporous coating makes the fabric waterproof, weather-resistant and durable.

Earlier this year TenCate Outdoor Fabrics trained dealers (tent sellers) on their own premises, transforming them into tent cloth specialists. Now anyone venturing into a tent shop can see on the outside that inside a TenCate tent cloth specialist is on hand. The label TenCate Materialized™ gives information on the TenCate fabrics applied and explains to the consumer that the tent cloth in an end-product has been produced by TenCate Outdoor Fabrics. Through co-branding, TenCate Outdoor Fabrics couples its good name with that of the manufacturer. Greater use will be made of pictogrammes so that the dealer and end-user can sum up the tent cloth characteristics at a glance. Naturally the new house style has also filtered through to the showcards and the brochure Tips and information. And what’s more, there’s an informative audiovisual resource for use in the dealer’s showroom.


photo: Herman Klompenmaker with Roel Reineman and Dick Zwarts of Isabella Nederland , TenCate Outdoor Fabrics‘ biggest tent cloth customer


Blue fabric (Tecawork Blue 65287)