Implementation of Asia strategy
TenCate Advanced Composites has concluded agreements for collaboration with key players in the Asian aerospace industry. These agreements are part of the company’s Asia strategy, with an important feature of these being the establishing of contacts and creating networks and partnerships.
TenCate Advanced Composites has once again taken several steps in the aerospace market in Asia.
A distribution agreement was signed with Kyokuto Boeki Kaisha (KBK) for the non-exclusive representation of thermoset and other TenCate products and as exclusive sales representative in thermoplastics for the aerospace industry. KBK covers a number of the prime industries in Japan, which are receiving considerable attention as part of the Asia strategy of TenCate Advanced Composites. These include the aerospace sector, the automobile industry and industrial markets. Shanghai Leadgo-tech makes products for such markets as wind energy and aerospace. An agreement has been signed with this company for representation in and further support of advanced composites for the growing Chinese aerospace industry. The company is also a major partner in the introduction of the TenCate AmberTool® portfolio.
After signing the contract with Leadgo-tech Shanghai. From left to right Raoul Starmans (business development manager Greater China), Renee Cen (business development, Leadgo-tech), Hu Zhongjie (CEO and owner, Leadgo-tech), Joe Morris (director, TenCate Advanced Composites USA), Steve Mead (director, sales & marketing, TenCate Advanced Composites USA) and George Hua (sales director).
These agreements are part of the company’s Asia strategy, which focuses on the use of protective fabrics, geosynthetics, synthetic turf and composites in this part of the world. When it comes to composites, attention is initially being focused on aircraft manufacture and the car industry. In China and other Asian countries too OEMs are being compelled to work with lighter and strong materials. TenCate intends to open up this potential for composites.
(Photo Cirrus Aircraft / Crosswinds Flightschool)
In many respects globalization has made its mark on the aerospace industry. The growing demand from Asia will lead to an increasing need for local production. South-east Asia is undergoing rapid development as the hub of the production of aircraft applications. By 2020 Malaysia and Singapore will have a 7 percent global share of this market, according to the JEC Group. As new markets open up in Asia, TenCate is using its strategy to focus on serving these markets through local distribution channels.
The establishing of contacts and creating networks and partnerships are an important part of the implementation of the strategy. From this base, the interest in and demand for materials should then grow: first to test and then to use them. Opportunities for TenCate composites have emerged in three main field: new local aircraft programmes, global offset programmes (for example, Cirrus) and the production (or outsourcing of production) of interior and exterior parts.
Together with a group of companies from the Dutch Aerospace Cluster, TenCate is participating in Partners International Business. This is a National Office for Entrepreneurial Netherlands programme for the promotion of the Dutch aerospace sector in China. The input of the government is focused on economic diplomacy, which can help to remove trade and investment barriers. Lobby activities are being organized to bring the Chinese aerospace industry – consisting largely of state enterprises – in contact with the participating companies. There are also complementary activities, focused on promotion and matchmaking, government-to- government collaboration and knowledge exchange programmes. As a partner, TenCate is strengthening its role in China as a representative of the Dutch Aerospace Cluster.