8 pairs of jeans in one tent
Blue LOOP Originals, a sustainable clothing brand of Dutch origin, designs and manufactures clothing from recycled denim. Their mission is 'From WORN to REBORN’, in which worn jeans get a quality second life. In this way, there is less textile waste burnt and more clothing is recycled. After a number of outstanding product innovations with the inclusion of worn jeans, Blue LOOP Originals is giving their light blue, recycled DNA a new meaningful purpose. From summer 2016, one can go camping in a two-person tent made of worn jeans. This ambitious project - the aptly named BlueCAMP - is a great addition to the field of sustainable camping.