People-Planet-Profit: the measure of everything that we make
The aim of sustainable development is to find a balance between the elements People (social aspects), Planet (the Earth, environment, ecological aspects) and Profit or prosperity (result, economic aspects). Anyone who wants to supply sustainable products or services is looking for a result that is as positive as possible for all three elements. If the result is not favourable for one of the three, then people, the environment and/or the economic progress of that element become the victim, either now or in the future. If that is the case, then the development is not sustainable.
The triple-P principle is now generally accepted as a way of testing products and services in terms of their structural, actual value. It is the contemporary measure for everything that we conceive, make, do and bring to the market.
If we want to find a sustainable way of making the world better, fairer, more habitable, healthier and more pleasant, then we need to develop products and services, concepts and solutions that score positively in all three aspects of the triple-P principle.