One thing is certain: our embassies in Abu Dhabi, Beijing, London, Oman, Paris, Tokyo and Washington have a splendid carpet to roll out today’, to quote the words of a full-page advert on the back of the Government Gazette. In the advert TenCate showed an orange carpet bearing the Dutch national coat of arms. All the Dutch embassies in the above-mentioned cities received one from president and CEO Loek de Vries on behalf of TenCate. They are ‘eminently suitable for use when receiving royal trade missions’. Prime Minister Mark Rutte was the first person to be presented with a royal carpet of Dutch quality.
Each carpet was handmade by GreenFields from texturized polyethylene monofilament orange and white synthetic turf fibres from TenCate Grass.’ This reflects the latest developments in the hockey market’, Ben de Keijzer (manager, supply chain & product design, GreenFields) tells us.’ The synthetic turf to be used during the 2014 Hockey World Cup will have a similar fibre and structure.’ The carpet measures two by four metres and is suitable for outdoor use, as the synthetic turf fibre is UV stabilized and colorfast.
Royal TenCate has operations throughout the world, in countries such as China, France, Japan, Oman, the United Arab Emirates, the United Kingdom and the United States. The role of these diplomatic representations has acquired a more economic character, which has thus increased mutual interest. For TenCate as a growing multinational, trade missions are important and for this reason there is even more frequent contact with the embassies and the consulate generals in these countries. All the ambassadors and the consul general received a personal letter from Loek de Vries, president and CEO of TenCate. At his request the Dutch embassies in Indonesia, Russia and Dubai and the consulate general in Hong Kong also received an orange carpet as a gift. Carpets for Singapore and Germany may well follow later.
Rolling out the orange carpet at the embassy in Beijing was a good opportunity to present TenCate to a wider public in China, Raoul Starmans reflected on the occasion. ‘Our carpet was well received and will certainly be here to stay. The ambassador thanked us personally and we have also received positive reactions from the department of economic Affairs.’The investiture offered the Chinese a good opportunity to learn more about Dutch culture. As pragmatic as the Chinese are, they wonder what governmental power and responsibilities the king actually has. It is thus often something new that they are interested in, but with which they have no further association’