The brand TenCate

Since the establishment of TenCate more than 300 years ago, we have grown and have acquired many companies. During the past couple of years we have been very successful in implementing a strategy focused on maintaining and developing our core activities. This has made us both stronger and more competitive, enabling us to maximize our added value for customers and shareholders alike.

The aim of the branding process that we introduced in 2005 is to highlight our existing strengths. It provides us with the opportunity to use these to distinguish ourselves in the market. This makes it clear to all our target groups what TenCate stands for.

We have also screened our brand portfolio. All the products have been combined in a single brand, with a new visual identity. With all the markets and products clustered under one brand, we shall be able to achieve a stronger and more clear-cut position on the market. This will then ensure that we continue to produce Materials that make a difference.