Strategy

TenCate’s strategy is characterized by:

• market leadership
• value chain management: 

• cost leadership, in combination with 
• product differentiation, focusing on specific applications and customer requirements
• end-user marketing and an industrial brand policy 
• technological innovation
• a focus on markets for specified materials
• growth (buy & build)
• a balanced portfolio and the scaling down of non-core activities (fix-it/exit)

A characteristic feature of TenCate is that textile technology – the core technology – is combined with an in-depth knowledge of related chemical processes. TenCate is a technologically oriented company, which means that it occupies leading positions In the field of technology and R&D.

The functional characteristics of the TenCate materials relate primarily to the areas of safety and protection and improvement of the performance of the material in the broad sense. TenCate concentrates on product-market-technology combinations which offer substantial growth potential. TenCate sees this as its core business. The buy & build strategy was developed for this purpose. This consists of a strengthening of existing activities and the acquisition of businesses offering technological, market and /or product synergies. The company also looks for growth potential and possible ways of strengthening its position in the value chain. TenCate’s focus is on expanding the core activities which offer growth potential.

The Technical Components sector will be divested, once its costs have been brought to a realistic level, if necessary, and it has good strategic outlooks. The proceeds will be reinvested in the growing core business.

Ten Cate strives for a balanced portfolio of product-market combinations for long-term returns and continuity.